Filmmaking


SECAUCUS, NJ (September 7, 2007) – Panasonic introduced today a 32GB P2 solid-state memory card for its popular line of P2 HD and P2 solid-state camcorders and decks. With the availability of the 32GB P2 card in November, Panasonic will have quadrupled the storage capacity of its solid-state memory card in just this year, providing HD recording time greater than most tape-based and disc-based systems.

The 32GB P2 card, model AJ-P2C032RG, will have a suggested list price of $1,650 and is scheduled for initial deliveries in November. The new 32 P2 card will be offered in addition to the 16GB P2 card that has been shipping since May.

Camcorders equipped with the new 32GB P2 card will offer greater recording capacity than tape-based and disc-based systems, and offer the proven benefits of no-moving-parts reliability and fast IT file-based workflow. With five 32GB P2 cards installed, the AJ-HPX3000 and HPX2000 P2 HD camcorders can record for up to 2.5 hours (over 3 hours in 24p) in AVC-Intra 100 or DVCPRO HD and 5 hours (over 6.5 hours in 24p) in AVC-Intra 50 or DVCPRO 50.

Panasonic’s P2 card is based on ultra-reliable, solid-state memory, consisting of four SD cards, like those now used in digital still cameras, packaged in a rugged, die-cast frame that weighs only 0.099 lbs (45 grams). This convenient card has four times the capacity and four times the transfer speed of a single SD card. The P2 card is reusable and connects instantly with laptops and major non-linear editing systems to eliminate the time-consuming task of digitizing.

The P2 card is resistant to impact (up to 1,500G), vibration (up to 15G), shock, dust and environmental extremes including temperature changes. It operates in temperatures from -4° to 176°F (-20 to 60°C), and can be stored in temperatures from -40° to 176°F (-40 to 80°C). Unlike tapes and discs, the P2 card has no rotating or contact parts. The solid-state P2 memory card can transfer data at speeds up to 640Mbps to provide the professional user with fast, easy operation. Compared to tape or disc, P2 acquisition requires no media consumption, resulting in tremendous savings in media costs as well as environmental benefits.

The new 32GB card is fully compatible with the current 16GB P2 card, so users who’ve upgraded their P2 product(s) and computer system for 16GB operation are ready for 32GB operation. For P2 users who haven’t completed this upgrade, it is a requirement to take advantage of 32GB operation.

I am about to tell you about a new and extraordinary documentary film, “White Light Black Rain” that is currently playing on HBO.

The film documents what many young people probably do not know and many others have pushed out of their minds. It is about the destruction of two cities in Japan at the end of World War II. This is what happened. In an effort to end the war against Japan, on August 6, 1945, the United States dropped the first atomic bomb on Hiroshima, Japan. One hundred forty thousand died. As if that were not enough, and because the United States did not get the quick response it wanted – unconditional surrender – on August 9 it dropped another atom bomb on Nagasaki, killing 70,000 more Japanese. Japan’s unconditional surrender followed almost immediately after the second bomb fell. This year is the 62nd anniversary of the destruction of those two cities. Over the years since the bombs fell, another 160,000 Japanese died from the effects of the bombs, mostly from radiation poisoning and any number of other maladies associated with what the bomb brought on those fateful days.

Directed, written and produced by veteran filmmaker Steven Okazaki, the film is, “White Light Black Rain: The Destruction of Hiroshima and Nagasaki. ” Though it first aired on August 6, 2007, it is still playing at various times on HBO, so check the listings. When I learned about the documentary I did not want to see it. Over the years, I had seen enough of the remarkable and horrifying pictures of the destruction, of the dead, and of those treated by medical teams soon after the bombings. I did not want to relive the horror. There is enough horror around us everyday. I did not need more. One night recently, however, I made myself watch the film, and as difficult as it was, I am glad I did. It should be required viewing for everyone.

Not everybody in Hiroshima and Nagasaki died on those momentous days. Many people were vaporized, yes vaporized. Not everyone was burned beyond recognition, though many were. There were survivors, many of whom were children at the time. The film is as much their story as it is the story of those who died. It is also the story of personal courage that allowed some of these survivors to stay alive, perhaps to tell how they lived in spite of how they suffered, and still do. Their powerful first person accounts of their lives and how they survived against tremendous odds are riveting. Yet, the telling of the stories is quiet, understated and dignified. Possibly the reason some lived through the conflagration is to be able to remind us, in a film such as this, how nuclear weapons can easily destroy cities and the people who live in them.

The images from those first days after the bomb fell are searing. It is hard to believe there was so much film, so detailed a photographic record following the mass destruction of those two cities. Watching the old film ably mixed with the contemporary interviews and then looking at the powerful, though simple drawings used as connective tissue in the early part of the film I found it hard not to weep.

Despite the images and reliving the horror in words and images, the film is unpretentious. It does not scream or raise its voice about the obscenity of nuclear warfare unleashed on the world August 6 and August 9, 1945. The pictures and testimonies, including those of a few Americans involved in the bombings, are so strong the film does not have to shout at us about how unspeakable the bombings were. That people could survive these many years after near total destruction and continue lives of unimagined difficulty makes almost many other survivor stories pale by comparison. In the end, I found the film uplifting.

PLYMOUTH, MN, USA (June 27, 2007) — Primera Technology, Inc., the world’s
leading developer and manufacturer of CD, DVD and Blu-ray Disc duplication and
printing equipment, and TitleMatch Entertainment Group (OTCBB:PCLI), an
innovator of on-demand content distribution, today announced they will be the
first companies to publicly demonstrate a completely functional and fully-
integrated DVD-on-Demand solution that includes Qflix copy protection from
Sonic Solutions. The demonstration will take place at the Entertainment Supply
Chain Academy’s (ESCA) Digital Supply Chain Developers Conference, July 27-28,
2007, in Los Angeles, California.TitleMatch DVD On-Demand service is a new burn-on-demand service for retailers that allows customers to purchase DVD movies and home entertainment directly from a touch screen. Customer selected content is automatically recorded and printed using a Primera Bravo-Series Disc Publisher for immediate delivery at point-of-sale. The TitleMatch service expands product availability in the
retail channel and eliminates physical inventory.

Complete TitleMatch DVD-on-Demand systems with a local server, external storage, touch screen, DVD case printer and Primera Bravo-Series Disc Publisher start at $4995.

For more info go to www.primera.com

COMEDY CENTRAL is partnering with AtomFilms and once again putting out a challenge to its audience with the launch of the second annual “COMEDY CENTRAL Test Pilots,” an online competition in search of the next big broadband series, it was announced today by Lou Wallach, senior vice president, original programming and development, COMEDY CENTRAL. Today also marks the comedycentral.com series debut of “Awesome Friends” — last year’s “COMEDY CENTRAL Test Pilots” Grand Prize winner.

Live action, animation, sketch or hidden camera – any format is acceptable. The only prerequisite…be funny! COMEDY CENTRAL and AtomFilms are putting their fans to task and asking you to bring it on! Would-be show creators can upload a pilot and possibly download $5000.00 along with the potential of an online development deal with comedycentral.com. In addition, the winning pilot will air on COMEDY CENTRAL’s late night series “Web Shows.”

“COMEDY CENTRAL’s Test Pilots” will accept submissions June 1 through July 10, 2007. COMEDY CENTRAL has partnered with AtomFilms as the exclusive destination to upload and share their one-to-five-minute pilots. During the competition, COMEDY CENTRAL will choose a series of “staff picks” and those pilots will be featured on both comedycentral.com and AtomFilms. The panel of judges, which consists of COMEDY CENTRAL and AtomFilms executives, will narrow down the entries to four semi-finalists. Viewers will then vote online at comedycental.com for their favorite pilot.

The grand prize winner, as determined by the online voting, will receive $5000.00 and the potential for a development deal with COMEDY CENTRAL to produce an episodic broadband series. Last year’s winner, “Awesome Friends” was signed for a six episode broadband series deal. The web show made its online series debut on May 15 on comedycentral.com

Log-on to http://www.comedycentral.com/events/test_pilots/ or http://testpilots.atomfilms.com for more information about “COMEDY CENTRAL’s Test Pilots” including requirements for entry.

PLYMOUTH, MN, USA (June 4, 2007) — Primera Technology, Inc., the world's
leading developer and manufacturer of CD, DVD and Blu-ray Disc duplication and
printing equipment, today announced its Bravo XRP-Blu Disc Publisher.

Along with built-in robotics and full-color direct-to-disc inkjet printing, the
Bravo XRP-Blu incorporates two Panasonic® SW-5582 drives to record onto the
widest range of optical media, including CD-R, DVD-R/DVD+R (single and dual
layer) and BD-R (single and dual layer). Dual-layer BD-R media has a capacity
of up to 50GB per disc.

An advanced, sixth-generation robotic mechanism is used to transport discs into
the built-in Panasonic recorder. After recording, each disc is individually
printed in full-color at up to 4800 dpi resolution. Up to 100 discs can be
burned and printed per job from a Mac or Windows computer.

Intended markets include mid- to large-sized companies and organizations
including government and military, medical records and imaging systems,
banking, insurance, back-up and archival, high-definition video, digital movie
post production and more.

"With Bravo XRP-Blu, Primera now offers the absolute ultimate solution for disc
publishing,” said Mark D. Strobel, Primera Technology's Vice President of Sales
and Marketing. "This versatile machine burns and prints virtually every optical
disc format available, including CD-R, DVD±R in both single and dual layer and
Blu-ray Disc single and dual-layer with up to 50GB capacity per disc.”

The Bravo XRP-Blu Disc Publisher is priced at US$8995 (MSRP) and is available
immediately. It is sold and supported in more than 85 countries through
selected "Certified by Primera” resellers and distributors who have been
factory-trained on Primera's professional-grade disc publishing solutions.

More information about Primera, its history and products is available on the

Internet at www.primera.com

Welcome to the new weblog of The Digital Filmmaker and The Digital Journalist. We appreciate your taking the time to visit.
Roger M. Richards
Editor and Publisher
The Digital Filmmaker

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